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How long has Go Culture been around?

The answer to this question is a bit fluid. Go Culture started as a research initiative decades ago. As a matter of fact, our co-founder, Dr. Carley H. Dodd, started exploring intercultural competency back in the 70s when it was just becoming a topic of research. He noticed that some people thrive in cross cultural situations, but that many people really struggle. Dr. Dodd wanted to step into the middle of this situation and make an impact, so he joined a group of leading scholars who drove this field of research for decades, becoming one of the top scholars in intercultural communication.

Dr. Dodd dedicated his career to providing a solution to the ever-present challenge of global citizenship education. Behind the scenes, Dr. Dodd was working with thousands of individuals in over 40 countries to develop the leading global citizenship program in intercultural competency and diversity, equity, and inclusion.

WITH THE GLOBAL CITIZENSHIP TRAINING AND DATA REPORTING TOOLS, THIS PROGRAM SOUNDS AMAZING, WHY HAVEN’T WE HEARD OF IT BEFORE?

Continual pursuit of TRUTH. Sure, we could have marketed our first findings and developed a strong marketshare in this space. But that is not who we are. Once we saw that we were on the right track to solving this issue, we continued testing and retesting to make sure we had a solid solution, the best solution.

Dr. Dodd realized that in order to really help individuals, we needed really reliable data, or knowledge of both where a person stands right now regarding global citizenship aptitude and how, if at all, an intervention affects that aptitude. So in the mid 1990s, Dr. Dodd began in earnest developing what was first known as the Intercultural Readiness Assessment (IRA). After over eight years of development and normalization, the IRA was renamed Go Culture International, and since we wanted to be sure the program could actually help people, we spent the next 13 years testing the assessment and intervention. It wasn’t until late 2017 that Go Culture officially launched as a publicly available program that now serves institutions globally as a premier software as a service solution .

Why not just use an existing program?

That’s simple: ours works, it’s online, and it costs less. In an industry where the average effectiveness is only 43%, Go Culture brings a 93% effectiveness rating (.93

Cronbach’s Alpha in Nerd-Speak). If that’s not enough, every other solution demands an expensive in-person training. In pre to post testing, we discovered online training to be more effective than in-person. And it goes without saying that an online solution is now imperative. Since we can now eliminate the in-person imperative, we can save you tons of money on certification. Instead of focusing primarily on personality or stress, for example, we evaluate and train on cognitive, socio-emotional, and behavioral factors to maximize global citizenship transformation.

That’s right, you no longer need that expensive and time-consuming intercultural competency consultant to debrief assessment results for 45 minutes with each individual! It’s not 1986, so don’t fall for that antiquated model of serving individuals (or lip syncing or VHS tapes for that matter). Just let your people click on their smartphones to learn on-the -go. Go Culture runs on cutting -edge technologies to bring you a scalable model that just works better for you and yours. To sum up, Go Culture works better, solves your challenges through an online solution, and saves you money!

WHY DOES GO CULTURE EXPLORE FACTORS UNIQUE IN GLOBAL CITIZENSHIP EDUCATION?

Many established intercultural competence assessments explore one or just a handful of competencies. Each of these are important, but from what the research is indicating, these programs are not making a large impact on global citizenship success. You may get into the Go Culture program and think, “hey, where’s the _________ factor/competency? Why isn’t it listed?”. That is a valid question.

The truth is that we spent nearly 50 years researching global citizenship, developing an assessment model, and testing our assessment and coaching program to find that there is more to the story than what has been told in the past. No, it is not that the other guys are trying to hide something from you. It is like when you started using your wifi to watch your favorite TV shows on demand rather than pay a cable company and wait for the show to come around each week. Through research and innovation, we can also develop a more robust and accurate method to assess and prepare individuals for global citizenship. And that is why Go Culture now provides the leading, most reliable, and most accurate global citizenship assessment method to date.

HOW DID YOU COME UP WITH THESE ASSESSMENT QUESTIONS?

In 1998, we started with around 167 questions centered around intercultural competency and based on the past 45 year pool of research on intercultural communication. Over the next eight years of assessment tool development and normalization, we looked for data trends and were able to begin eliminating unnecessary questions after each round of testing. The question patterns that hung together statistically eventually became the basis of what was first known as the Intercultural Readiness Assessment. At the time of our first peer-reviewed academic publication on this tool in 2007, we had just launched an extensive period (13 years -worth) of multi-national validation, where we worked and reworked the assessment and corresponding coaching model to the point of an industry-leading 93% reliability (Cronbach’s Alpha .93) and 83% predictive validity. The truth is, there are times when we look at our own questions and fight the urge to reconstruct a number of them, but these 48 questions seem to resonate most with participants and help you get the most accurate results.

DOES GO CULTURE ADDRESS (AND ASSESS) DIVERSITY AND INCLUSION?

Yes. During the 20+ year process of development and testing, we realized that an individual’s global citizenship depended significantly on his or her diversity, equity, and inclusion (DEI) aptitudes. As a part of the UNESCO call for Global Citizenship Education, Go Culture views and assesses DEI as an integral part of global citizenship.

HOW LONG DO INDIVIDUALS HAVE ACCESS TO THE GO CULTURE PROGRAM?

A typical client will have access for his or her population for a single year. Upon annual renewal, data can be accrued and automatically mapped longitudinally. This ongoing service is important for those wishing to display the impact of their global citizenship programming efforts.

ABOUT HOW MANY HOURS DOES A PERSON NEED TO SPEND TO COMPLETE THE PROGRAM IN FULL?

What we have found is that the more time an individual invests in this skillset of global citizenship, the more prepared they are for multi-cultural engagement. With that said, there are almost always restricting timetable parameters on any participant. Though we don’t advise anyone to simply speed through the Go Culture program, it can be helpful to know what level of time commitment is re -quired to complete the program and become certified. We provide helpful templates, or syllabi, to assist clients who wish to more deeply engage the content with participants. However, if taken at it’s most neck-breaking speed, the Go Culture program could be completed in approximately five and a half hours.

WHAT ABOUT TRACKING INDIVIDUALS PERFORMANCE OVER TIME?

It is important to gauge and track an individual’s improvements in global citizenship from point A to B. But we know you want and need more than a simple pre-post test model. That is why Go Culture provides a simple solution to collecting and reporting longitudinal global citizenship, intercultural competency, diversity, equity, and inclusion data. This data is made conveniently available in a simple reportable format.

HOW DO I PROVIDE GLOBAL CITIZENSHIP PROGRAMMING ACROSS MULTIPLE SITES?

Scalability and user-friendliness are paramount to Go Culture. After years of testing the impact of our program, we have dedicated our recent attention to providing an online, streamlined implementation and tracking system. A robust assessment and intervention program is only as good as its delivery model, and a delivery model is not very important without a sound program/product.

Go Culture is comparable with all major LMS platforms and can be implemented in a matter of minutes.

HOW DOES YOUR TERRA DOTTA PARTNERSHIP ENSURE PARTICIPATION? (FOR ACADEMIC INSTITUTIONS)

With our online dashboard, you can track how many and which students are using Go Culture. If you are a current Terra Dotta client, you can also track Go Culture usage through the TD materials checklist (wherein you can make Go Culture mandatory for students). So sending reminders and providing incentives are simple feats. We have also seen Go Culture as an academic requirement. A pending student account-hold seems to get results!

IT SOUNDS LIKE MORE WORK FOR ME, I’M BUSY ENOUGH…

If your office looks like most other human resources/ global mobility or international education offices around the country, it is under-staffed, under-funded, and over-worked. That is why Go Culture lets you provide a cost-effective way to bring online programming that does not require additional manpower. With only 10 minutes of implementation, you can begin tracking participant data, generate graphically-appealing reports for the boss, either customize the program to fit your specific needs or simply let it run and know you are making a major impact on the success of your global citizenship program through Go Culture.

WE ALREADY HAVE AN ASSESSMENT WE DEVELOPED IN-HOUSE.

That’s great! We have found that developing a deeply accurate assessment model and robust online coaching program takes decades, so if you have found a more efficient way to do this, please share your ideas! With Go Culture, you can lean heavily on our decades of normalized research analytics to collect highly reliable data on each individual and/or group. But you can customize Go Culture to incorporate the questions you want asked at your institution and then disseminate surveys, collect data, and report findings with ease, all on a scalable platform. Pretty cool, huh?

HOW DO YOU ACCOUNT FOR SELF-REPORTING DATA?

It is impossible to completely account for the effects of self-reporting on data outcomes. Over the decades of tested Go Culture, we have followed standardized procedures to remove biases and account for social desirability. The result is the leading, most-accurate assessment on global citizenship to-date. In an industry where the benchmark for reliability has been around 43%, we are proud to document 93% reliability. But in case that’s not enough, we provide a highly correlated post-hoc, third-party analysis called the Supervisor Survey of Intercultural Performance (SSIP). This brief assessment can be completed online by leaders or advisors. With this external input on each individual’s global citizenship aptitude, you can draw a more complete picture with quantitative, qualitative, and observer data.

SO DO YOU ONLY PROVIDE ASSESSMENT AND DATA?

Oh, so much more! Beyond offering the leading, most accurate global citizenship assessment to date, we provide you with a scalable model for collecting qualitative data (journals), third-party objective student analysis, web-based trendy videos, podcasts, blogs, and more. Go Culture provides a great solution for institution-wide global citizenship education and assessment that either stands alone or compliments existing programming.

DO YOU OFFER YOUR RESOURCES IN OTHER LANGUAGES?

Keeping client costs down is important at Go Culture. One way we are able to offer such extensive programming at a low cost is that we translate on an as-needed basis. With online technology services available today, this process is relatively speedy, so If there is a specific language you would like to request, please email us at info@goculture.org.

How do we make sure the academic participants (students) use it?

With our online dashboard, you can track how many and which students are using Go Culture. If you are a current Terra Dotta client, you can also track Go Culture usage through the TD materials checklist (wherein you can make Go Culture mandatory for students). So sending reminders and providing incentives are simple feats. We have also seen Go Culture as an academic requirement. A pending student account-hold seems to get results!

Can we afford Go Culture?

If you are in higher education, here is your answer based on what others are doing.

  1. Study Abroad

You can easily make Go Culture a pass-through cost, wherein students pay a program fee that covers the cost of Go Culture, just as you would do for student insurance. This concept works really well for study abroad programs, even to the point of becoming a possible revenue stream in some cases. Just imagine what your department could do with some extra money: maybe advertising; student events; you name it.

  1. International Student and Scholar Services

For departments serving international students and scholars, we have to keep in mind the purpose and outcomes of Go Culture. Of course you want to be known for the way you provide top-notch services and care for international students. You go to great lengths to secure important paperwork in a timely manner, connect them with international student communities on campus, and answer important questions every day. But what you don’t have the time or manpower to address are the deep-seated cultural transition challenges for every single student/scholar. When many of these students think they are the only ones struggling, don’t know what to call what they are experiencing, and are embarrassed or too proud to share their thoughts and emotions with you, we have found they are more than willing to do so through the security of their smartphone via Go Culture.

Through this valuable insight, you can become aware of individual student challenges or larger incoming class trends so that student orientation models can be adapted. Moreover, whether we want to admit it or not, a school should be run with a bit of a business model mentality. If we are to recruit and retain great students, we need to provide top-notch services, especially when international student enrollment is decreasing. Take a page from classic business textbooks: it is much cheaper to keep a client (student) that it is to get a new one. A small investment in your students today can pay big dividends tomorrow.

It sounds like more work for me, I’m busy enough…

If your office looks like most other human resources/global mobility or international education offices around the country, it is under-staffed, under-funded, and over-worked. That is why Go Culture lets you provide a cost-effective way to bring online programming that does not require additional manpower. With only 10 minutes of implementation, you can begin tracking participant data, generate graphically-appealing reports for the boss, either customize the program to fit your specific needs or simply let it run and know you are making a major impact on the success of your travelers and her/his family or on your students’ global citizenship through Go Culture.

Do you require a “Train the Trainer” session and restrict use to a certified institutional representative?

Absolutely Not! Who has the time and money for that? We believe you are smart enough to un-derstand how to manage Go Culture for your institution without two weeks of intensive training. Don’t get me wrong. We stand by you all the way to make sure you understand everything or that if you need to prepare that big report for the boss, you know which button to push to magi-cally populate and create those cool graphics. Think of us as your on-staff intercultural compe-tency experts who work hard for you, but you only have to see us when you need us. And if you are tired of having to carry all the weight of this kind of work on your shoulders, Go Culture lets you delegate roles with your team, faculty, or staff so that the right people can see what they need to see when they need to see it. What a relief!

We already have an assessment we developed in-house.

That’s great! We have found that developing a deeply accurate assessment model and robust online coaching program takes decades, so if you have found a more efficient way to do this, please share your ideas! If, instead, you had the HR college grad or the Art Professor put togeth-er a list of questions for participants based on her or his experience maybe we can help you build on this valuable groundwork. With Go Culture, you can lean heavily on our decades of normal-ized research analytics to collect highly reliable data on each individual and/or group. But you can customize Go Culture to incorporate the questions you want asked at your institution and then disseminate surveys, collect data, and report findings with ease, all on a scalable platform. Pretty cool, huh?

How do you account for self-reporting data?

It is impossible to completely account for the effects of self-reporting on data outcomes. Over the decades we have tested Go Culture, we have followed standardized procedures to remove biases and account for social desirability. The result is the leading, most-accurate assessment on intercultural competency to-date. In an industry where the benchmark for reliability has been around 43%, we are proud to document 93% reliability. But in case that’s not enough, we provide a highly correlated post-hoc, third-party analysis called the Supervisor Survey of Intercultural Performance (SSIP). This brief assessment can be completed online by leaders or advisors. With this external input on each individual’s intercultural aptitude, you can draw a more complete picture with quantitative, qualitative, and observer data.

So do you only provide assessment and data?

Oh, so much more! Beyond offering the leading, most accurate intercultural competency and aptitude assessment to date, we provide you with a scalable model for collecting qualitative data (journals), third-party objective student analysis, web-based trendy videos, podcasts, blogs, and more. Go Culture provides a great solution for institution-wide global citizenship education and assessment that either stands alone or compliment existing programming.

Do you have a written list of the “next steps” outlined in each training video? It would help to have a bulleted list of items for people to see once they finish watching the vide-os.

Sure! Our combined 60 years of faculty experience tells us that we can teach all day long, but that learners appreciate specific learning methods. That is why we offer visual, audible, and written formats, clearly projecting best practices, goals, and challenges for each individual.

Do you offer your resources in other languages?

Keeping client costs down is important at Go Culture. One way we are able to offer such extensive programming at a low cost is that we translate on an as-needed basis. With online technology services available today this process is relatively speedy, so If there is a specific language you would like to request, please email us at info@goculture.org.

More Questions? Email info@goculture.org for a quick and friendly response.

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